![]() Future growth in the market will be primarily driven by the growing proliferation of mobile devices as the preferred digital media platform, rapid adoption across various industry verticals, improving economic environment, expanding mobile subscriber base, and increasing distribution of films and music online. China is expected to spearhead growth and emerge as the fastest growing regional market with a CAGR of 25.6% over the analysis period. The market is projected to reach US$80.9 Billion by the end of the analysis period. The United States represents the largest regional market for Cross-Platform and Mobile Advertising, accounting for an estimated 25.4% share of the global total. This contrasts with a conventional marketing initiative that is more massive in its approach.Īmid the COVID-19 crisis, Global Cross-Platform and Mobile Advertising market is projected to reach US$297.7 Billion by 2024, registering a compounded annual growth rate (CAGR) of 20.5% over the analysis period. Cross-platform advertising campaigns also enable marketers to engage with consumers repeatedly over different platforms. Through cross-platform advertising, marketers, publishers, and advertisers can reach targeted customers from any given location, thereby enhancing the effectiveness of campaigns. Cross-platform advertising has emerged as an efficient way for advertisers to reach out to target customers with a single advertisement broadcast on multiple platforms. ![]() A key characteristic of such a cross platform advertising strategy is that each of the aspects complements other components. Cross platform advertising has emerged as an integrated form of marketing, which involves planning and sequencing a seamless flow of content and messages to multiple devices. ![]() Global Cross-Platform and Mobile Advertising Market to Reach $297.7 Billion by 2024Ĭross platform advertising, also known as cross-screen or cross-device advertising, is referred to the unified digital advertising strategy adopted for multiple devices such as personal computers, tablets, smart TVs, smartphones, and gaming consoles. Access to our digital archives and MarketGlass Research Platform Online interactive peer-to-peer collaborative bespoke updates New York, J(GLOBE NEWSWIRE) - announces the release of the report "Global Cross-Platform and Mobile Advertising Industry". ![]()
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